May 2012 Automotive Industry Sales Roundup
With May sales numbers rolling out today, there are some interesting stories developing around several automakers.
Overall, industry analysts were disappointed with sales performances last month, which came short of the projected 14.4 million units the industry was supposed to be on pace for this year, instead coming closer to 13.8 million. That, in turn, sent stocks tumbling despite what should have otherwise been a good month for most companies.
Toyota‘s sales were up 87.3 percent compared to last year. Those numbers were helped especially by strong sales from the Prius family of hybrid cars and the popular Camry. Despite having impressive sales gains, the company still fell short of analyst predictions.
Subaru continued on its trend from April, with the Impreza lending a helping hand to the brand’s numbers with an almost 236 percent increase over last year. Other models in its range continued to perform well also, including the popular Outback and Forrester.
Staying on the Japanese vehicle vein, Honda reported that strong demand for its CR-V small SUV and Accord sedan helped solidify double-digit sales gains this month. Perhaps more interesting than that, the brand’s luxury subsidiary, Acura, made big strides with its RDX small crossover — something it predicted would happen. Furthermore, the brand is poised to trounce the Buick Verano, which at the moment stands unopposed. That will almost certainly take a sharp change in direction when the ILX debuts, which competes in pricing with the Verano, but will likely hold more appeal with the young target market.
Helped by its well-received JX crossover, Infiniti saw a 66 percent gain in a move the brand predicted in a cocksure manner. Before the vehicle launched, the brand was quoted saying it covered the bases and expected strong sales. This month those forecasts came true, with roughly a third of Infiniti unit sales coming from the crossover.
Finally, Chrysler rounded off the pack with a 30 percent sales increase over May, 2011. Compared to April of this year, the company strengthened its sales, helped most by its namesake badge and strong sales for the 200 and 300 sedans, which made up the largest part of the company’s 81 percent increased sales over last May.